Selling digital shirts, NFT’s and the emergence of virtual economy in metaverses
Ralph Lauren is now letting people buy digital clothing for their avatars within a virtual world in a new collaboration with Zepeto.
Zepeto is the South Korean social network and its 200 million users that interact in a virtual world.
Ralph Lauren’s first line of digital products include 12 looks that cost between $.57 to $2.86
Going a step further, they have also partnered to create a virtual version of the company’s flagship Madison Avenue store and a version of Central Park complete with accompanying coffee trucks.
“It’s also the largest metaverse in the Asia-Pacific market, which is a “hugely important market for us”, said their chief digital officer.
And a few months ago, I was wondering about how big of a market could exist for NFTs.
How do you see this accelerating? Is there a game for Indian players here?
Sources : Forbes
****************************************************
#technologiesofthefuture
#metaverse
#digitaleconomy
#reviewswithranjani