Selling digital shirts, NFT’s and the virtual economy in metaverses

Selling digital shirts, NFT’s and the emergence of virtual economy in metaverses

Ralph Lauren is now letting people buy digital clothing for their avatars within a virtual world in a new collaboration with Zepeto.

Zepeto is the South Korean social network and its 200 million users that interact in a virtual world. 

Ralph Lauren’s first line of digital products include 12 looks that cost between $.57 to $2.86 

Going a step further, they have also partnered to create a virtual version of the company’s flagship Madison Avenue store and a version of Central Park complete with accompanying coffee trucks.

“It’s also the largest metaverse in the Asia-Pacific market, which is a “hugely important market for us”, said their chief digital officer.

And a few months ago, I was wondering about how big of a market could exist for NFTs.

How do you see this accelerating? Is there a game for Indian players here?

 

Sources : Forbes

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