Making reaching out to folks on social media work

Why do folks not respond to cold DMs?

Cold DM 101

You want to reach out to someone you don’t know. Maybe you seek a referral, mentoring or want to learn more about their journey.

You type Hi and wait for a response.

And get radio silence.

Lets deconstruct how you can engage better with folks on social media

1) Say what you or want or seek : We treat inboxes like visits to a stranger’s house – akin to knocking on the door and waiting for a response. It doesn’t work that way.

Unless you know the person, rarely will a stranger response to random Hi messages.

Provide a short intro and ask what you seek along with why.

2) Engage with the person : A person accepted your invite and you immediately bombard them with a sales pitch. This must be Sales 101 – I can’t think of one reason when this will result in a conversion. Seek to engage with the person or their posts first.

3) Apply Second Order Thinking : Ask yourself – ‘“And then what?”

“Can you help me?” questions sans context are not helpful – especially from a stranger. Please do your homework – ask specific questions.

Connecting with people on LinkedIn and learning from them is the biggest joy and reason I write here daily.

I have met some wonderful folks here – doing just that – with cold DMs. Make them work for you 🙂

Any tips that worked for you?

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Ranjani Mani

#reviewswithranjani

#Technology | #Books | #BeingBetter

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