Ranjani

Book Recommendation – The Design of everyday things

One wouldn’t be able to view any man-made object in the same way after reading this. You’d find principles of design pop up anytime you love or hate how any item, website or application you use feels “Design is really an act of communication, which means having a deep understanding of the person with whom …

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Building Escape Velocity to move beyond the pull of the past

How do company’s build the escape velocity to move beyond the successes and pull from the past? Geoffrey Moore’s Stanford video is hands-down the best use of an hour of my weekend. We have examples of companies that failed to do so in time. Think Blackberry – from a 20% market share in 2009 to …

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Selling digital shirts, NFT’s and the virtual economy in metaverses

Selling digital shirts, NFT’s and the emergence of virtual economy in metaverses Ralph Lauren is now letting people buy digital clothing for their avatars within a virtual world in a new collaboration with Zepeto. Zepeto is the South Korean social network and its 200 million users that interact in a virtual world.  Ralph Lauren’s first …

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Remember hearing about the internet? Get ready for the metaverse

“Remember hearing about the internet? Get ready for the metaverse” Have you ever had this experience of buying a new car and then suddenly seeing the same model everywhere you go? There is a reason why it happens. The part of the brain is apparently called the Reticular Activation System (RAS). Think of it as …

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