Elon Musk, Memes and Tesla
In one of his Clubhouse appearances, Elon Musk was asked about his love of memes:
“It is safe to say that you might be the master of the memes, and in fact you had a quote that “Who controls the memes controls the universe.” Can you just explain what you meant by that?”
Elon : It’s a play on words from Dune, “Who controls the spice controls the universe”, and if memes are spice then it’s memes.
… How do things become interesting to people?
… I don’t know, I love memes, I think they can be very insightful, and you know throughout history, symbolism in general has powerfully affected people”
In his brilliant blog, Stratechery, Ben Thomson makes the analogy of the meme with Tesla as a symbol.
“The real payoff of Musk’s “Master Plan” is the fact that Tesla means something: yes, it stands for sustainability and caring for the environment, but more important is that Tesla also means amazing performance and Silicon Valley cool”
Makes for a great weekend read – check out the article here
https://stratechery.com/2021/mistakes-and-memes/
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